PhonePe Launches Indus Appstore Developer Platform with Zero Fees
In a significant move, PhonePe has launched the Indus Appstore Developer Platform, promising zero platform fees and no commissions on in-app purchases. This bold initiative is aimed at attracting Android developers to its ‘made-in-India’ app store, which offers a range of features that cater to local needs.
A Brief History of PhonePe’s Ambitions
PhonePe, the Bengaluru-headquartered fintech startup, has been working on the app store for years. With over 450 million registered users on its eponymous payments app, the company is now well-positioned to take on Google’s dominance in India. The startup was previously a part of Flipkart and has raised $850 million in recent quarters.
What Sets Indus Appstore Apart?
Indus Appstore offers several features that differentiate it from other app stores:
- Zero Listing Fees: PhonePe will not charge developers any listing fee for the first year, followed by a nominal cost thereafter.
- No Commissions on In-App Purchases: Unlike Google’s 15-30% take rate, Indus Appstore will not levy commissions on in-app purchases.
- Support for Third-Party Payment Providers: The app store supports multiple payment providers, making it easier for developers to integrate various payment options into their apps.
- 12 Indian Languages: Indus Appstore offers support for 12 Indian languages, catering to the country’s linguistic diversity.
- Phone Number-Based Login System: The login system is designed around phone numbers, providing an additional layer of security and convenience.
Addressing Concerns of Local Developers
PhonePe has acknowledged that local developers have been dissatisfied with Google’s delayed responses and U.S. time-zone operating hours. To address these concerns, the company has put in place an India-based team to offer support to developers.
A New Hope for Indian Businesses and Startups
The launch of Indus Appstore Developer Platform comes at a time when many Indian businesses and startups have grown frustrated with Google’s dominance in the country. PhonePe is optimistic that its push will be more successful than past attempts, which included a Paytm-led mini app store alliance.
A Crucial Strategic Move for PhonePe
Indus Appstore Developer Platform is seen as a crucial strategic move by PhonePe, reflecting the company’s commitment to expanding into new categories. This includes launching an e-commerce app and unveiling Share.Market, an app that allows users to open their trading accounts and invest in stocks, mutual funds, and ETFs.
A Growing Critique of Google’s Business Practices
India is a key overseas market for Google, where it has faced criticism over its business practices. The company’s dominance in the country has led to concerns about data localization, pricing, and market competition. PhonePe’s launch of Indus Appstore Developer Platform is seen as a significant move in this context.
Conclusion
PhonePe’s launch of Indus Appstore Developer Platform marks a new era for Android developers in India. With zero fees and no commissions on in-app purchases, the app store offers an attractive proposition for local developers. As PhonePe continues to expand into new categories, its commitment to innovation and customer satisfaction remains unwavering.
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