The article discusses the restaurant technology market, specifically focusing on Toast, a company that has become a leader in the space. The author highlights several other companies that are making waves in the industry, including Choco, which developed a digital platform to connect restaurants with their suppliers to optimize the food supply chain and cut down on waste.
Some key points from the article include:
- Market size: The restaurant technology market is large and fragmented, with many startups carving out niches for themselves.
- Toast’s success: Toast has become a leader in the industry by verticalizing the point of sale and executing an incredible sales playbook.
- Competitors: Several other companies are competing in the space, including Choco, which has raised over $1 billion in funding.
- Areas for growth: The article highlights several areas where startups can focus to gain a piece of the pie, including reservations, payments, menus, and delivery.
Overall, the article provides an overview of the restaurant technology market and highlights several key players and trends in the industry.
